SCADpro x Skullcandy
As Ideation Lead in this 10-week SCADpro x Skullcandy collaboration, I guided a multidisciplinary team in designing three Bluetooth speakers for Gen Z boardsports enthusiasts, working directly with Skullcandy's design team throughout the process. Through skatepark fieldwork and community interviews, we developed a "multiverse" concept celebrating boardsports culture's emphasis on creativity and individuality. The result is Chuck (stackable portable speaker), Waisted (wearable speaker), and Soundstorm (customizable boombox with mixing functionality). We presented our final concepts directly to Skullcandy, demonstrating how authentic cultural research can drive innovative product development.
Chuck, Waisted, and Soundstorm feature organic, bone-inspired forms that challenge conventional speaker aesthetics. These soft, sculptural shapes create a cohesive family identity while embodying the raw, authentic energy of boardsports culture.
Our "multiverse" approach celebrates Gen Z individuality through diverse color, material, and finish combinations. Each aesthetic dimension appeals to different user identities, allowing personal expression rather than one-size-fits-all design.
From Chuck's stackable group sessions to Waisted's on-the-go streetwear integration to Soundstorm's customizable mixing experiences, each speaker enhances specific lifestyle moments within boardsports culture.
From Chuck's stackable group sessions to Waisted's on-the-go streetwear integration to Soundstorm's customizable mixing experiences, each speaker enhances specific lifestyle moments within boardsports culture.
